Les Parfums de Dana was established in Barcelona in 1921 by Javier Serra (former director of Myrurgia of Spain). The company then moved to Paris in 1932 at 9 rue de la Paix, later extending his activities to Argentina, United States of America, Canada, Mexico, Cuba, Costa Rica, Venezuela, Colombia, Peru, Brazil, Chile, Uruguay, Philippines, New Zealand, Portugal, Belgium, Switzerland and Italy.
The company was named after the Greek goddess Danae and this idea was incorporated into the Dana logo, which consisted of a beautiful woman's head, taken from a sculpture by Mariano Andreu.
Dana perfume took over many other companies such as Corday, Helena Rubinstein, Cover Girl, Shulton, Max Factor, Houbigant and Jaclyn Smith perfumes. Dana bought out the rights to these companies and produced their perfumes, sometimes reformulating them and keeping the original well known names.
In 1995, Dana ("Les Parfums de Dana") was purchased by Renaissance Cosmetics, Inc. Renaissance Cosmetics was acquired by Fragrance Express, Inc. and the investment house of Dimeling, Schreiber & Park. Dana now became the "New Dana Perfume Corporation." Fragrance Express, Inc. was purchased by National Boston Medical Inc.
In 2004, New Dana announced that it was closing it's 40 year old Mountain Top facility in Wright Township, Pennsylvania. At this time, two Danas were using the facility: New Dana Perfume, Inc., which manufactures, fills, and stores Dana products, and Dana Classic Fragrances, Inc., which owns the trademarks to the Dana fragrances and markets and sells the Dana perfume line.
Some info from Perfume Projects.
The company was named after the Greek goddess Danae and this idea was incorporated into the Dana logo, which consisted of a beautiful woman's head, taken from a sculpture by Mariano Andreu.
Dana perfume took over many other companies such as Corday, Helena Rubinstein, Cover Girl, Shulton, Max Factor, Houbigant and Jaclyn Smith perfumes. Dana bought out the rights to these companies and produced their perfumes, sometimes reformulating them and keeping the original well known names.
In 1995, Dana ("Les Parfums de Dana") was purchased by Renaissance Cosmetics, Inc. Renaissance Cosmetics was acquired by Fragrance Express, Inc. and the investment house of Dimeling, Schreiber & Park. Dana now became the "New Dana Perfume Corporation." Fragrance Express, Inc. was purchased by National Boston Medical Inc.
In 2004, New Dana announced that it was closing it's 40 year old Mountain Top facility in Wright Township, Pennsylvania. At this time, two Danas were using the facility: New Dana Perfume, Inc., which manufactures, fills, and stores Dana products, and Dana Classic Fragrances, Inc., which owns the trademarks to the Dana fragrances and markets and sells the Dana perfume line.
Some info from Perfume Projects.
I appreciate your effort here. However, I don't care who owns the cologne I like, so much as I care if it is still available and has the same scent. I recently bought English Leather and it seems very close to what I remember and it lasts several hours so I am happy. However, not sure I can say the same for British Sterling.
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