Platine by Dana: launched in 1938 in France and in USA by 1939.
The name means "platinum" and the bottles had silvery platinum foil flakes floating inside to resemble platinum. The fragrance was also released in Spanish-speaking countries as Platino.
Platine was available in the following forms:
So what does it smell like? It is classified as an aldehydic floral fougere fragrance for women. It begins with a sparkling aldehydic top note, punctuated with green notes, followed by lots of soapy Bulgarian roses, precious jasmine, orange blossom, lily of the valley and sweet lilac over a classic fougere base. The epitome of femininity is delicate, yet clinging.
The name means "platinum" and the bottles had silvery platinum foil flakes floating inside to resemble platinum. The fragrance was also released in Spanish-speaking countries as Platino.
Platine was available in the following forms:
- Parfum
- Cologne
- Dusting Powder
- Lotion (Locion)
- Bath Oil
By 1943, Platine was available in the following:
2/3 oz Parfum
1 1/3 oz Parfum
3/4 oz Special Locion - intensely perfumed
3 1/2 oz Special Locion - intensely perfumed
Fragrance Composition:
So what does it smell like? It is classified as an aldehydic floral fougere fragrance for women. It begins with a sparkling aldehydic top note, punctuated with green notes, followed by lots of soapy Bulgarian roses, precious jasmine, orange blossom, lily of the valley and sweet lilac over a classic fougere base. The epitome of femininity is delicate, yet clinging.
- Top notes: aldehydes, bergamot, lemon, jonquil, lilac and narcissus
- Middle notes: orange blossom, carnation, lily of the valley, ylang ylang, jasmine, iris, tuberose, fern, lavender and Bulgarian rose
- Base notes: ambergris, musk, patchouli, juniper, cypress, orris, vetiver, sandalwood, oak moss and styrax
L'Amour de l'art, 1950:
"Platine by Dana: lily of the valley, rose and lilac create here an amalgam of great luxury, rich and discreet, which one could say marvelously accompanies a blonde just as rare metal enshrines a precious diamond."
Fate of the Fragrance:
Platine was discontinued sometime in the late 1970s.
Drug & Cosmetics Industry, 1938:
Esquire, 1951:
Period Advertisements:
Drug & Cosmetics Industry, 1938:
"Dana Perfumes - Emile Rosenberg, export director of Dana, S. A., Paris, France, is visiting this country and studying the market for perfumes with a view towards the passible introduction of the company's "Platinum" and "20 Carats" in this market. These two odors have actual gold and platinum leaf suspended in the perfume and according to Mr. Rosenberg, are widely sold in Central and South America as well as in France."
Esquire, 1951:
"PLATINE . . . light but extremely lasting . . . the very essence of dignity for the woman of great dignity."Harper's Bazaar, 1956:
""Platine" — a hint of sex appeal, quite lightly and elegantly implied. By Dana. One ounce. $18.50."
What was the lotion exactly?
ReplyDelete