Note: Please understand that this website is not affiliated with the Dana company in any way, it is only a reference page for collectors and those who have enjoyed the Dana fragrances.

The goal of this website is to show the present owners of the Dana company how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back your favorite perfume!

Please leave a comment below (for example: of why you liked the perfume, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories), who knows, perhaps someone from the company might see it.

Thursday, June 25, 2015

Bridal Bouquet by Dana c1969

 Bridal Bouquet by Dana: launched in 1969. Some of my sources state that it was first launched in 1935, but I cannot find any period advertisements to confirm this.

Bridal Bouquet was available in the following forms:
  • 1/2 oz Perfume 
  • 1.5 oz Perfume Mist
  • 3 oz Spray Cologne
  • Dusting Powder
  • Perfumed Sachettes
  • 4 oz Perfumed Powder Cakes

Fragrance Composition:

So what did it smell like? It was classified as a classic white floral fragrance for women.

  • Top notes: aldehydes
  • Middle notes: jasmine, rose, lily of the valley
  • Base notes: oakmoss, sandalwood, musk, amber

Period Advertisements:

Cue, 1971:
"Dana's way to win and hold him is a new Bridal Bouquet, delightfully packaged, in umpteen forms including two dozen perfumed sachettes."

Soap, Cosmetics, Chemical Specialties, Volume 48, 1972:
 "Bridal Bouquet", the first fragrance introduced by Dana Perfumes Corp., New York, for the women's market in 10 years is being offered in an aerosol package equipped with a mechanical breakup actuator and valve supplied by the aerosol division, Risdon Mfg Co, Naugatuck, NY."

The Deseret News - May 23, 1973:
"Dana's luxurious floral fragrance, Bridal Bouquet, created to let a woman feel like a bride all her life. A delightful scent every woman will want to wear before her special wedding day as well as long after. And bridal bouquet comes in so many enchanting selections.  Cologne Spray $5, Perfume Mist $7.50, Cologne $6, Dusting Powder $4, Perfume Sachettes $3.50."

Vogue - Volume 163, 1974:
"Your scent: "Bridal Bouquet" by Dana, the fragrance designed to make every day as special as your wedding day. Perfume 1/2 oz., $15.00 Perfume mist, $7.50 Eau de cologne, $6.00 Spray cologne, $5.00 Perfumed powder cake, $4.00."

Fate of the Fragrance:

Bridal Bouquet was discontinued, probably sometime in the 1980s.

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