Thursday, June 25, 2015

Bridal Bouquet by Dana c1969

 Bridal Bouquet by Dana: launched in 1969. Some of my sources state that it was first launched in 1935, but I cannot find any period advertisements to confirm this.

Bridal Bouquet was available in the following forms:
  • 1/2 oz Perfume 
  • 1.5 oz Perfume Mist
  • 3 oz Spray Cologne
  • Dusting Powder
  • Perfumed Sachettes
  • 4 oz Perfumed Powder Cakes

Fragrance Composition:

So what did it smell like? It was classified as a classic white floral fragrance for women.

  • Top notes: aldehydes
  • Middle notes: jasmine, rose, lily of the valley
  • Base notes: oakmoss, sandalwood, musk, amber

Period Advertisements:

Cue, 1971:
"Dana's way to win and hold him is a new Bridal Bouquet, delightfully packaged, in umpteen forms including two dozen perfumed sachettes."

Soap, Cosmetics, Chemical Specialties, Volume 48, 1972:
 "Bridal Bouquet", the first fragrance introduced by Dana Perfumes Corp., New York, for the women's market in 10 years is being offered in an aerosol package equipped with a mechanical breakup actuator and valve supplied by the aerosol division, Risdon Mfg Co, Naugatuck, NY."

The Deseret News - May 23, 1973:
"Dana's luxurious floral fragrance, Bridal Bouquet, created to let a woman feel like a bride all her life. A delightful scent every woman will want to wear before her special wedding day as well as long after. And bridal bouquet comes in so many enchanting selections.  Cologne Spray $5, Perfume Mist $7.50, Cologne $6, Dusting Powder $4, Perfume Sachettes $3.50."

Vogue - Volume 163, 1974:
"Your scent: "Bridal Bouquet" by Dana, the fragrance designed to make every day as special as your wedding day. Perfume 1/2 oz., $15.00 Perfume mist, $7.50 Eau de cologne, $6.00 Spray cologne, $5.00 Perfumed powder cake, $4.00."

Fate of the Fragrance:

Bridal Bouquet was discontinued, probably sometime in the 1980s.

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