Bridal Bouquet by Dana c1969

 Bridal Bouquet by Dana: launched in 1969. It was first launched in 1935, and originally sold in Spanish speaking countries as "Ramilette de Novia". It was relaunched in 1969 under the name Bridal Bouquet.

Dana Perfume Tester Racks

Great looking tester racks for Dana perfumes, made up of black Bakelite. Perfumes shown are: Emir, Tabu, 20 Carats, Platine, and Ambush

Kali by Dana c1950

Kali by Dana was introduced in 1943, a time when the world was engulfed in the turmoil of World War II. In the midst of such chaos, the choice of the name "Kali" is particularly evocative, as it draws from the rich tapestry of Hindu mythology. The name Kali originates from the Sanskrit word "kāla," which means "black" or "time," and it is associated with the Hindu goddess Kali, a figure often depicted in duality. On one hand, she embodies destruction and darkness, famously known for slaying demons and symbolizing the fierce aspects of feminine power. On the other hand, she is revered as a compassionate mother-goddess, a protector who aids her devotees. This duality evokes a spectrum of emotions—from fear and awe to comfort and nurturing—making the name Kali both powerful and complex.

In terms of scent, Kali was classified as an oriental fragrance, a category known for its warmth and exotic depth. The name itself conjures images of rich, dark spices, velvety florals, and sensual woods, capturing the essence of both the goddess's fierce nature and her nurturing side. American women of the time, navigating a world shaped by war, may have been drawn to this fragrance not only for its aromatic qualities but also for its symbolic connotations. Kali would have offered an escape, a touch of the exotic, and a reminder of the strength inherent in femininity.

The early 1940s were marked by a growing interest in Eastern cultures, largely influenced by the global war and the influx of soldiers returning home with stories from distant lands. This fascination extended into various aspects of American life, including film, art, fashion, and perfumery. Indian aesthetics began to surface in Hollywood films, often portrayed through opulent costumes and rich narratives that showcased a world of mystique. Artists and designers drew inspiration from Indian motifs and textiles, integrating them into mainstream fashion, which helped to create a sense of allure around all things Eastern.

In the context of perfumery, the use of exotic names and ingredients became increasingly popular as fragrance houses sought to capture the imagination of consumers. The choice of a name like Kali reflected not only a burgeoning interest in Indian culture but also a desire for fragrances that resonated with deeper meanings and emotional connections. As such, Kali by Dana encapsulated a moment in time, where the complexities of war coexisted with a yearning for beauty, strength, and the exotic, offering women an olfactory experience that was both empowering and evocative.

Ambush by Dana c1955

Ambush by Dana, a fragrance launched in 1955, quickly became a beloved classic in the world of perfumes. The creation of this scent is attributed to Jean Carles, a renowned perfumer known for his exceptional skill and artistry. Carles, celebrated for his pioneering use of synthetic ingredients and his keen understanding of olfactory balance, brought a unique flair to Ambush. His expertise helped craft a fragrance that was not only innovative for its time but also enduring in its appeal.

Upon its release, Ambush captured the imagination of many with its distinctive blend of notes. It was characterized as a slightly woody oriental fragrance, infused with crisp, fruity undertones.

It was available in parfum and eau de cologne.

Emir by Dana c1935

Emir by Dana: launched in 1935 in France,  it was introduced to the USA in 1947.. Created by perfumer Jean Carles. It was renamed "Califa" when exported to Spanish speaking countries.


The perfume was created in Paris and from the inspiration of fabulous Persia and blended from imported Oriental essences. The name comes from an ancient title of Eastern Nobility. Just as the name suggests, it is mysterious and romantic. Emir takes on varied and exciting tones with each individual.

 "Because of this completely new perfume, you dare to dream again"